Japan has been attempting to make the country more tourist friendly. An onsen video for example is created in anticipation of the 40 million foreign visitors expected during the Games, Japan is outfitting its fleet of bullet trains with Wi-Fi and launching a 24/7 multilingual support center; bilingual road signs are being rolled out across the country as well.

Japan, a nation that has barely eked out a single year of 2% GDP growth in the past three decades, sees Western tourism as an untapped gold mine. It currently attracts just 13 million foreign visitors per year, about the same as New York City, and only 11% of those come from Europe, North America, and Australia. The Tokyo Metropolitan Government said Friday it will experiment this summer with traffic-easing measures. The measures are expected to include the use of remote work, staggered hours and improvements in logistics efficiency